Media Management 

This program is designed to acquaint learners with the knowledge and skills of mass media organization management. The curriculum blends general management principles and theories with practical applications for managing contemporary media organizations. Students will explore different ownership patterns, the strategic importance of media management, and the functioning of various media houses. By the end of the course, participants will be able to analyze, enhance, and evaluate organizational performance, understand the critical role of content, and apply modern media marketing techniques.