Digital Media Marketing | Masters Level

This course provides an understanding of the ever-evolving digital landscape and examines the strategic role of digital marketing processes and tools in designing an overall Marketing strategy and Digital Marketing Plan. It explores the challenges of interactive media, the online marketplace, and the creative challenges of communicating and retention strategies for customers through search engines and future trends. Students will analyze the confluence of marketing, operations, and human resources, while demonstrating knowledge in identifying, assessing, and selecting digital market opportunities within globalized networks.